Selling Sizzle, not the Steak

This “Africa for Norway” video exemplifies feel-good sizzle to successfully fundraise without substance. Many charities use feel-good promotions and exploitative stories without real plans, directions or accountability.

Read more about this creative team highlighting racism and charity abuse here.

The fairy tales “The Wolf in Sheep’s Clothing”, “The Pied Piper” and ancient Greece’s myth of Persephone’s seduction by Hades also warn about this eternal issue.

Cults, bogus charities and many many others, masterfully apply unethical marketing methods. Here is today’s TM-specific sister post on TM-Free Blog.

For safety, financial responsibility and mental health, Please learn about the steak behind any campaign’s sizzle. Don’t just donate or buy something based upon feel-good advertising. Always question celebrity-studded good intentions.

Evaluate the merit of any campaign, whether self-help, a health craze, charity, politics, sleek new car, or a fabulous online dating profile. Sizzle is often short on ethics. Ethical programs provide detailed plans, measurable results, credentials and financial statements. Do your homework and don’t be duped!

Wishing everyone a Happy Thanksgiving. Thankful for independent thought, lifelong learning, the loss of naiveté and so much more.

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